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I’m very pleased to announce my business metric, the Stout Advocacy Change-Profit Formula. This metric looks at how effective any given advocacy activity (leafleting, demonstrating, phone campaigns, newsletters, radio, television, PSAs, use of public personalities, etc.) is in terms of effecting the desired outcome (typically change of some sort, thus the concept of the ‘profit’ from the activity being ‘change’ - hence “Change-Profit”). In the coming weeks, I will be soliciting input from a wide variety of advocacy channels, as well as seeking input from my readers. I’m very excited about this work, as I’m certain that it will help advocacy organizations of all sorts to more effectively get their message across, and to a more receptive (and thus action-oriented) audience. Stay tuned! Jessica
If I didn't know better I would swear you were hired